Compass has two core pathways to monetisation from a Web 3 perspective.
Compass is based on a transaction fees revenue model and we anticipate that 75% of our users will buy $COMPS (one-time), and 25% of users who will buy $COMPS (subscription). To model this out, we used a true bottoms up market sizing (HERE) to project $1.1M in revenue in 2023 and $4.7M revenue in 2024.
1) Transaction Fees on Token Sales (D2C)
Transaction Fees are the fees Compass takes from issuing a token on chain at a rate of 2.5% per transaction. Gross funds raised are treated as additional capital raised not revenue. Due to Tokens carrying a variable price per token we have placed average transaction placeholders for the amount spent on Tokens rather than an actual price per token.
2) Monthly Challenges (B2B) Compass facilitates branded mental fitness challenges with our B2B partners where we deploy self-service tooling for people leaders and managers to reward employees for holistic wellness. Brands pay to create white-labeled “community sprints” on the platform and purchase a pre-set number of tokens as rewards.
Our B2B partners will pay to place their brand and co-create a challenge on Compass. The initial price per challenge is $10,000. To begin with Compass will have one fitness challenge per month, but progressively expand across a multitude of fitness branches i.e. Sleep, Screen Time, Journalling, to cater to different requests from the community.